Channel-Sales Force Audit for Leica Camera AG Research Paper

Channel-Sales Force Audit for Leica Camera AG - Research Paper ExampleZhang, M. (2012). close to Leica, Leica The Little Privately-Owned Engine That Could PetaPixel, Retrieved from http//petapixel.com/2012/10/04/leica-the-little-privately-owned-engine-that-could/13Channel and Sales force audit is a beat tool used for an evaluation of the operations of an transcription or company. Such an audit is a oecumenical and thorough analysis of people, operations, processes, companys structure, culture, management and workforce, customers, products, services, technologies, customers, gross revenue channels, target markets and other various types of activities that grass contribute to the companys reputation and profitability. Additional to the internal factors, it is important to consider external factors mend performing a channel and sales force audit for a company because external factors tail easily put the effect on internal compatibility of an organization (Sales Xpert, 2013).On th e basis of the results of channel and sales force audit, recommendations are made for the effectiveness of the company. The recommendations should be made with a clear implementation computer programme so that the company can implement certain changes in an effective and accurate manner. Implementation plans should be clear, precise, flexible and realistic because a companys future success and effectiveness are found on such a plan (Panda,T. & Sahadev,S. 2012)Channel and sales force audit is essential for an organization that wants to identify incremental revenue opportunities for the future. It also helps a company to judge its capabilities against its competitors, market trends, product launches, elaborateness and growth decision and other relevant decision regarding a successful future.Lieca Camera AG is a privately owned German optics company founded in 1849 and was headquartered in Wetzlar, Germany. Leica Camera AG is one of the tercet companies of the formerly known Ernst Leitz GmbH which is popularly known for